Did you know that WordPress creates thumbnails from images you upload?
You may have already known this — not everyone does, but most WordPress users are aware of this (or at least should be).
Did you also know that all resized images must be sharpened?
This is common knowledge for photography and website design professionals, but probably not for the majority of WordPress users.
And did you also know that WordPress does not sharpen resized images?
I bet that you didn’t know that one… not many people do. ;-)
WordPress creates several different thumbnail / resized images by default (see WordPress Settings > Media page for details) and potentially several more, depending on your theme and plugin settings. It’s not uncommon, for example, for WordPress to create a half-dozen (or more) images from the original image you upload. And in all cases, WordPress does not sharpen or make any adjustments to the resized image it creates!
Google reads a variety of structured data from webpages, including e-commerce Product details, Recipes, Reviews, etc. — along with three standard Schema types from a website’s homepage: WebSite, Organization, and Person.
In this post we’ll focus on the Organization markup — using Google’s preferred LD+JSON structured data format — which Yoast SEO, WPSSO Core, and most SEO plugins add to a WordPress site’s homepage.
Google uses the Organization markup to enrich its Knowledge Graph information for the website’s Organization (aka Business, Corporation, etc.).
See Google My Business, Your business information in the knowledge panel, and Improve your local ranking on Google for more information on Google’s Knowledge Graph and local business markup.
See Google’s About Search Features and Structured Data General Guidelines for more information about the current Schema types recognized by Google.
WPSSO Core (and its complementary add-ons) can be used by themselves, or in combination with Yoast SEO and other popular SEO plugins — WPSSO Core will warn of any conflicting plugin settings and the Pro version of WPSSO Core includes integration modules to read post / term meta from all the popular SEO plugins. The following examples were created using the Free versions of Yoast SEO, WPSSO Core, and its Free complementary add-ons.
It’s official, as I’ve just learned from Mika (aka Ipstenu) and Samuel (aka Otto) — WordPress.org will remove the description and assets from all known deprecated plugins, so users landing on the plugin’s page will be told that “This plugin has been closed for new installs” and nothing else, leaving users to wonder what happened, why the plugin is closed, and what they should do next.
I’m a strong proponent of letting users know why a plugin is deprecated, but Mika and Samuel have taken a hard-line against this, and have told me that all known deprecated plugins will be closed (except for exceptions — see below).
It’s been a very productive two weeks of coding for both the WPSSO Core plugin, and it’s WPSSO Schema JSON-LD Markup add-on.
On April 26th – just two weeks ago – WPSSO Core v4.0.0 was released, which included support for the new Gutenberg editor. Since then, WPSSO Core v4.1.0, v4.2.0, and v4.3.0 were also released (the last one just today), along with WPSSO JSON v1.25.0 and v1.26.0.
In case you missed all the update notices and posts about those versions, the following is a quick summary of the big changes and improvements in both WPSSO Core and its JSON-LD add-on. And at the end of this post, you can also find a summary of our release schedule philosophy, and why we chose to release four big improvements, in four different versions, in just two weeks. ;-)
The release of WordPress 5 and the new Gutenberg editor are just around the corner, and Gutenberg developers still have not tackled a serious design issue with the current Gutenberg notification system — notices in Gutenberg are being displayed over the content area, forcing users to dismiss notifications to gain access to their content — and in some cases, where several non-dismissible notices are displayed, users may not have access to the content area at all.
The notification system in the current version of WordPress is nothing fancy — and can feel a bit intrusive when several notices are displayed at once — but it’s a lot more flexible and functional than the proposed Gutenberg notification system. :-) As an example, here are some typical SSO (Social and Search Optimization) notifications when editing a test post in the current version of WordPress, in the Gutenberg editor, and with the upcoming release of WPSSO Core v4.2.0 that moves SSO notices into the admin toolbar.
The new Gutenberg editor for WordPress v5 may not be ready yet — and I can certainly attest to that, lol — but it’s coming soon, and WPSSO Core is ready for Gutenberg!
This latest version of WPSSO Core (scheduled for release this week) includes several key changes aimed specifically at integrating WPSSO Core with the new Gutenberg editor. The Document SSO (Social and Search Optimization) metabox is now refreshed when the Gutenberg post is saved, and any SSO notices are displayed using the new Gutenberg notification system. The notices themselves have also been improved by including more information about the dismiss button — either simply hiding the notice (Gutenberg default), temporarily dismissing it for 1 hour, 3 months, etc, or dismissing it permanently.
Have you tried the Gutenberg editor yet?
WordPress v5 is coming soon, and if you haven’t tried the new Gutenberg editor in a staging environment (contact your hosting provider for details), then you could be in for a major surprise! Many plugins will not be compatible with Gutenberg, and for those few and rare plugin authors that are still actively maintaining their plugins, updates to support the Gutenberg editor may take some time. Save yourself the headache – install the Gutenberg editor in a staging environment now, and make sure all your plugins are compatible. ;-)
WPSSO Core v4.0.0 beta is available now.
If you’re a WPSSO Core Pro user — and have a staging environment — you can select the “Beta and Up” version filter for WPSSO Core in the SSO > Update Manager settings page, to install and test the latest beta version. You can also re-select the “Stable / Production” version filter at any time to re-install the last stable / production version.
A new add-on for WPSSO Core called WPSSO Tune WP Image Editors is the fastest and easiest way to improve your social and SEO images — simply activate and regenerate your thumbnail images (aka resized images), and you’re done! :-)
How does it work?
Have you noticed that after carefully adjusting an image in Photoshop, you upload it to your site and WordPress creates small images that seems a bit “fuzzy” — nothing like the nice sharp original?
The reason is that after resizing any image, that image must be sharpened – always, but WordPress doesn’t do any sharpening, so the resized image remains a bit “fuzzy” — probably not what you want for a featured image or share on social sites! ;-)
The WPSSO Tune WP Image Editors add-on takes care of this — it automatically applies a reasonable amount of sharpening to all JPEG images resized using the default WordPress ImageMagick editor.
There’s an exciting new cache feature coming in WPSSO Core v3.56.0 — a new “Auto-Refresh Cache After Clear All” option will be available under the SSO > Advanced Settings > Cache Settings tab (Pro version).
One of the interesting things about WPSSO is that most cached objects, like meta tags and Schema JSON-LD markup, are created and stored as arrays, independent of the webpage. This makes it possible to loop through all post, term, and user IDs, and re-create those arrays easily — again, completely independently of the webpage (or WordPress action hooks), so no HTTP connection is required — which makes for a very fast and efficient way of creating (or re-creating) cache objects! ;-)
The new “Auto-Refresh Cache After Clear All” option is enabled by default. When you click the “Clear All Cache” button (from any settings page), the WPSSO cache will be cleared and a background task will be started to re-create all the missing WPSSO cache objects. The same class method is also called when the plugin is activated, to optimize the speed of all front-end webpages and back-end editing pages. :)