New WPSSO Google Merchant Feed Add-on

Just released, the new WPSSO Google Merchant Feed add-on retrieves product information from WPSSO Core Premium and provides maintenance free XML feeds for each WordPress language (aka locale).

There are no add-on settings to configure — the WPSSO Google Merchant Feed add-on automatically retrieves all product information in the language (aka locale) requested.

A supported e-commerce plugin, like WooCommerce or Easy Digital Downloads, is suggested but not required — the WPSSO Google Merchant Feed add-on can also retrieve custom product information entered in the WordPress editor Document SSO metabox. WooCommerce variations and additional WooCommerce product attributes are fully supported.

Continue reading


Shipping Delivery Time for Google Rich Results

WPSSO + WooCommerce logos.

In September 2020, Google announced support for shipping details in Schema Product Offers and how shipping details would be presented in search results. Adding the new shippingDetails property to your Schema Product markup is especially important if you offer free or low-cost shipping, as this will make your products more appealing in search results.

In October, Surnia Ulula announced support for shipping details in the WPSSO Core Premium plugin, to provide both the Google recommended Schema OfferShippingDetails shippingDestination and shippingRate properties for WooCommerce products. Although these two properties are enough to satisfy Google’s recommended shipping details markup, the Google validator now warns that an additional deliveryTime property is recommended.

The deliveryTime property should be a Schema ShippingDeliveryTime type that includes businessDays, cutoffTime, handlingTime, and transitTime properties. The data for these four properties can be managed with a new WPSSO Shipping Delivery Time for WooCommerce add-on.

Continue reading


A Better ‘pre_get_posts’ Search for WooCommerce

WPSSO + WooCommerce logos.

I recently wrote a plugin to provide missing GTIN, GTIN-8, GTIN-12 (UPC), GTIN-13 (EAN), GTIN-14, ISBN, MPN, Depth, and Volume values for WooCommerce Products and Variations. As part of that plugin, I extended the WordPress search feature to search metadata from WooCommerce products (and their variations). The standard way to extend the WordPress search feature is to hook the “pre_get_posts” action and modify the WP_Query to include additional posts / products in search results. There are some serious drawbacks to doing this – with or without WooCommerce – but especially with WooCommerce.

Continue reading


GTIN, UPC, EAN, ISBN, MPN for WooCommerce

WPSSO + WooCommerce logos.

There are several ways to create additional product information in WooCommerce – the most common is by creating Product Attributes, either as an Attribute taxonomy term or individually for each product, and then using those Product Attributes for variations. This is great for selectable variation attributes like Color, Size, etc., but does not work well for unique / singular information like GTIN, UPC, EAN, ISBN, and MPN (Manufacturer Part Number). What is required instead is a different way to manage this unique / singular information on the product editing page, which is then shown on the WooCommerce purchase page under the “Additional information” tab.

Continue reading


[Solution] Google Reports Missing “Product Identifier” for WooCommerce Products

WPSSO + WooCommerce logos.

WooCommerce manages information on product Availability (aka Stock), Prices, SKU, etc., but additional WooCommerce product attributes must be created to provide more product information for Google.

The WPSSO Core Pro plugin (and its WPSSO Schema JSON-LD Markup Pro add-on), for example, include a variety of WooCommerce product attribute values in its Schema markup, including the product Brand, Color, Condition, EAN, GTIN-8, GTIN-12, GTIN-13, GTIN-14, ISBN, Material, MPN (aka Manufacturer Part Number), Size, and Gender.

Continue reading