WPSSO – Product Availability, Price and Currency

WPSSO v3.40.0-1 has been released (see the complete Changelog here) — this new version adds custom Product Availability, Price and Currency options to the Social Settings metabox.

These options will be visible only if the Open Graph og:type meta tag value is a “product” — which is the default value for all product pages from Easy Digital Downloads, MarketPress – WordPress eCommerce, WooCommerce, WP eCommerce, and most other e-commerce plugins that use a “product” custom post type (developers can also hook the ‘wpsso_og_type’ filter to change the default value – see the complete list of filters here).

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WPSSO – New Caching Control Options

WPSSO version 3.37.0-2 has been released, along with updates to all its extensions. This latest WPSSO version includes several new options to fine-tune WPSSO’s internal caching features. The previous “Object Cache Expiry” option has been replaced with 7 new options:

  • Head Markup Array Cache Expiry (default 3 days).
  • Shortened URL Cache Expiry (default 1 week).
  • List Column Content Cache Expiry (default 1 week).
  • Filtered Content Text Cache Expiry (default 1 hour).
  • Get Image (URL) Size Cache Expiry (default 1 day).
  • Article Topics Array Cache Expiry (4 weeks).
  • Schema Types Array Cache Expiry (4 weeks).

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WPSSO – Extend The Events Calendar Schema

WPSSO version 3.33.1-1 has been released, along with updates for the WPSSO JSON, WPSSO ORG, and WPSSO PLM extensions.

One of the big features for this new release is the added support for the Schema http://schema.org/Event type and its sub-types (DanceEvent, MusicEvent, etc.), along with integration of The Events Calendar plugin. The Events Calendar plugin already includes basic JSON-LD support, but the WPSSO Organization Markup (WPSSO ORG) and WPSSO Place / Location and Local Business Meta (WPSSO PLM) extensions allow you to include much more detail about the organizer (as an actual Organization instead of a Person), select a performer for the event, along with WPSSO’s standard support for images, videos, etc. The combination of WPSSO Pro and all three Pro extensions can provide extensive Schema markup about your event — see the following Schema JSON-LD markup for an example.

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PHP Code to Clear the WPSSO Cache

If you use a caching plugin, you may have an option to include custom PHP code when flushing the cache manually — for example, Comet Cache has an “Evaluate Custom PHP Code when Clearing the Cache?” option where you can enter additional PHP code to execute when clearing the cache manually. Adding the following code will also clear the WPSSO object cache when clearing the webpage cache:

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WPSSO RRSSB – Ridiculously Responsive Social Sharing Buttons

WPSSO Ridiculously Responsive Social Sharing Buttons (WPSSO RRSSB) version 0.2 has just been released this morning.

This new extension plugin for WPSSO adds Ridiculously Responsive Social Sharing Buttons to posts / pages, custom post types, bbPress, BuddyPress, WooCommerce product pages, and many more. The sharing buttons can be included in your content, excerpts, in a floating CSS sidebar, in a widget, from shortcodes, and on admin editing pages. The Scalable Vector Graphics (SVG) used by WPSSO RRSSB resize automatically to their container size, so they always look great from any device, including high resolution retina displays.

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Social SEO – WordPress SEO vs WPSSO

Please Note:

This article was written back in October of 2014.

Schema markup in JSON-LD format, which is not discussed here, has become essential for good SEO. The current version of Yoast SEO offers some basic Schema JSON-LD markup, while the WPSSO Schema JSON-LD Markup add-on for WPSSO Core provides extensive and complete Schema markup for Articles, Events, Images, Local Business, Products, Recipes, Reviews Videos, and more.

The social sharing aspects discussed in this article (meta tags, images, videos, etc.) from Yoast SEO and WPSSO Core are still mostly relevant, although Twitter has since dropped the Gallery, Photo, and Product cards.

A few years ago, most website visitors came from Google Search results. Plugins designed to optimize your content for Google Search became increasingly popular, and part of many “must have” plugin lists. Recently though, that trend has been shifting, as the percentage of visitors coming from social websites is increasing — often matching and sometimes out-pacing — the number of visitors from Google Search. Traditional Search Engine Optimization (SEO) plugins, like WordPress SEO by Yoast for example, have adapted to this change by stepping away from their core purpose, and re-using their SEO content to generate additional meta tags for social websites. But how good is an SEO plugin at addressing the needs of social websites? We compare WordPress SEO to WPSSO, a dedicated social sharing optimization plugin to find out.

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