Google reads a variety of structured data from webpages, including e-commerce Product details, Recipes, Reviews, etc. — along with three standard Schema types from a website’s homepage: WebSite, Organization, and Person.
In this post we’ll focus on the Organization markup — using Google’s preferred LD+JSON structured data format — which Yoast SEO, WPSSO Core, and most SEO plugins add to a WordPress site’s homepage.
Google uses the Organization markup to enrich its Knowledge Graph information for the website’s Organization (aka Business, Corporation, etc.).
See Google My Business, Your business information in the knowledge panel, and Improve your local ranking on Google for more information on Google’s Knowledge Graph and local business markup.
See Google’s About Search Features and Structured Data General Guidelines for more information about the current Schema types recognized by Google.
WPSSO Core (and its complementary add-ons) can be used by themselves, or in combination with Yoast SEO and other popular SEO plugins — WPSSO Core will warn of any conflicting plugin settings and the Pro version of WPSSO Core includes integration modules to read post / term meta from all the popular SEO plugins. The following examples were created using the Free versions of Yoast SEO, WPSSO Core, and its Free complementary add-ons.
A new add-on for WPSSO Core called WPSSO Tune WP Image Editors is the fastest and easiest way to improve your social and SEO images — simply activate and regenerate your thumbnail images (aka resized images), and you’re done! :-)
How does it work?
Have you noticed that after carefully adjusting an image in Photoshop, you upload it to your site and WordPress creates small images that seems a bit “fuzzy” — nothing like the nice sharp original?
The reason is that after resizing any image, that image must be sharpened – always, but WordPress doesn’t do any sharpening, so the resized image remains a bit “fuzzy” — probably not what you want for a featured image or share on social sites! ;-)
The WPSSO Tune WP Image Editors add-on takes care of this — it automatically applies a reasonable amount of sharpening to all JPEG images resized using the default WordPress ImageMagick editor.
WPSSO Core v3.52.0 includes a new “Robots” option for search engines / SEO in the post edit Publish metabox (see the changelog here). Uncheck the “meta name robots” option under the SSO > Advanced > Head Tags List > SEO / Other tab to hide / exclude the “Robots” option from the Publish metabox (enabled by default if no SEO plugin is detected).
This new WPSSO Core version includes a new “Person” role for users – this role is added to all new users by default. You can uncheck the “Add Person Role for New Users” option under the SSO > Advanced > Integration tab to disable this automatic feature (enabled by default). The “Person” role will be used by WPSSO JSON for selects requiring a “Person” role for its Schema markup.
WPSSO Core v3.53.0 also includes fix for the image upscale feature – an incorrectly named variable prevented the proper calculation of the image upscale size.